
Audi, BMW, and Mercedes-Benz are all well-known luxury car brands with a reputation for quality engineering, advanced technology, and stylish design. While there are similarities between the three brands, each has unique characteristics that set it apart.
All three car brands have been around for a considerable amount of time, resulting in them becoming household names. The oldest is Mercedes-Benz which was established in 1884, then it was Audi in 1909 and finally BMW in 1916.
Since their inception, each brand has shifted in terms of who is their target market. Mercedes-Benz’s selection of vehicles is often big with equally large engines, there’s no denying that they are a true luxury brand intent on satisfying the needs of premium car lovers.
Audi shares the need for premium styling with Mercedes-Benz, but with more variety in the type of stock, they can accommodate the needs of a variety of drivers. Finally, BMW has always had a primary focus on the driving experience, with almost all of their cars being rear-wheel drive to ensure excellent handling.
What are their standout features?
Audi
Known for its cutting-edge technology and sleek, modern design
Offers a wide range of models, from entry-level sedans to high-performance sports cars and luxury SUVs
The Quattro all-wheel drive system provides excellent traction and handling in a variety of weather conditions

BMW
Known for its high-performance engines and sporty handling
A diverse selection of cars from sporty coupes and convertibles to luxurious sedans and SUVs
The trademark kidney grille is a defining feature of the brand
With features like iDrive and Active Steering system, it’s no wonder this brand is known for innovation

Mercedes-Benz
Known for its elegant designs and high-quality interiors
Varies models from sedans to high-performance AMG models
A leading branding for safety technology like the PRE-SAFE system

Popular models
Audi
BMW
Mercedes-Benz
Ultimately, choosing between Audi, BMW, and Mercedes-Benz comes down to personal preference and individual needs. All three brands offer excellent vehicles with unique strengths, and the best choice for you will depend on factors such as your driving style, desired features, and budget.
Why choose a Rix Motors luxury car?
Quality used cars are our speciality
As a car supermarket in Warrington, we stock all three of these car brands so you can browse and compare them in one place! This can make the buying process more convenient as you won’t have to travel to different franchised dealerships before making your decision.
We can help you get approved for car finance in Warrington
A car finance agreement can help make affording a luxury car that much more affordable. If you want to buy a BMW, Audi or Mercedes-Benz using car finance, we can provide hire purchase quotes that best suit your budget.
As a credit broker, we will work with lenders we’ve partnered with to better secure an appropriate quote. A hire purchase finance agreement can bring you close to owning one of these cars as that is the expected outcome once the contract ends.
To start your application, you can apply online and one of the team will be in touch.